How to market real AI solutions in a cynical world

The business world is fast-moving, and staying relevant is an unending challenge. To keep up, companies increasingly invoke AI in their marketing regardless of their true expertise in the area. As a result, the real promise of artificial intelligence is lost in the hype, and it sinks into a sci-fi version of snake oil.

Omnichannel experiences are critical during the holidays

Most Americans plan to purchase their gifts in-store this holiday season, according to a report sent to BI Intelligence from marketing firm Fluent. Seventy-one percent of shoppers said they’d purchase their gifts in-store, while only 47% said they’d shop on the retailer’s website.