The business world is fast-moving, and staying relevant is an unending challenge. To keep up, companies increasingly invoke AI in their marketing regardless of their true expertise in the area. As a result, the real promise of artificial intelligence is lost in the hype, and it sinks into a sci-fi version of snake oil.

Most Americans plan to purchase their gifts in-store this holiday season, according to a report sent to BI Intelligence from marketing firm Fluent. Seventy-one percent of shoppers said they’d purchase their gifts in-store, while only 47% said they’d shop on the retailer’s website.

Investment and growth in virtual and augmented reality technology continue to accelerate thanks to growing demand in the entertainment and enterprise markets, according to a report from a leading venture capital firm that specializes in the space.