Big Data can be best defined as the capture, storage, search and analysis of large and complex data sets which are generally difficult to be processed or handled by traditional data processing systems.

A Digital Twin provides a safe environment in which you can test the impact of potential change on the performance of a system by experimenting on a virtual version of the system that is fed by abundant data from the real system.

Farewell 2017, a year in which marketing technology really took off and where both consumers and marketers alike started to experience the potential of artificial intelligence in our daily personal and professional lives.