Morgan Stanley’s recent decision to partner 16,000 financial advisers with algorithms that can identify trades and prod brokers to reach out to clients is evidence of yet another in-road being made by machines into human roles. If brokers embrace this mind-and-machine partnership though, the payoff is job security in an industry in which returns are paramount.

What is big data, how is big data used and why is big data essential for digital transformation and data-driven business where actionable data and analytics matter most amidst rapidly growing volumes of mainly unstructured data?

The explosion of data and the emergence of disruptive technologies have brought about the fourth industrial revolution—the Digital Revolution.