While an IoT sensor on a piece of equipment enables you to communicate with the device, the mobile devices we all carry are the primary tools we use to communicate with each other.

Experiences and solutions are what matter most to customers, so focusing only on the channels and ignoring the importance of content means marketers will inevitably fall short on delivering a great experience.

Big Data has evolved over the years and transformed various forms of data; right from the industrial data to customer-centric behavioral data.