IoT Needs Qualitative User Research

According to General Electric, IoT will add $10 to $15 trillion to worldwide GDP growth by 2030—the equivalent of China’s entire current economy.

5 Reasons Why Users Will Have More Control of Their IoT Data

It won’t be long before our discourse shifts to how IoT can co-exist with users who will soon have an unprecedented degree of oversight when it comes to dictating how their consumer data is captured, used, protected, bought and sold.