Digital transformation, on the other hand, is essentially cultural and societal. It is the process of transforming from an organization-centric culture to a customer-centric one.
Postcards from the digital transformation of a 100-year-old startup
To be truly transformative, a digital transformation cannot just be about innovation or R&D, it must involve the entire enterprise.
McKinsey : Culture is the most reported barrier to digital effectiveness
Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations. In a digital world, solving these cultural problems is no longer optional.