Theme parks are on their way to revolutionize customer experience. They are looking to not just entertain customers in innovative ways, but also to wield the technology wand and cast a spell on visitors with an aim to make them a part of the action. Customer engagement and customer immersion in the theme park experience are the …

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Awful puns aside, Big Data is a truly revolutionary opportunity for the enterprise salesforce. Till recently, big data was described as an opportunity–an avenue, a skill set that enterprises could leverage to increase revenue. However, the perception of big data has gradually changed. It is now not seen as just an opportunity, but a necessity. Enterprises …

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