Keeping up with the pace of change in the industry is one thing, but when it comes to digital transformation there are other factors marketers must consider to stay ahead of the curve.

The chatbot craze began in 2016 with Facebook’s announcement of a developer-friendly platform to build chatbots on Facebook messenger.

Working as a product designer at an IoT company has taught me a lot about the basic requirements of designing an IoT product dashboard. With each project, I have gained a better understanding of what it takes to bring value to the designs that we present to our clients.