Today, service providers, cloud computing platforms, and a large ecosystem have made it simple to keep up. CIOs now need to ensure that they successfully drive the cloud to ensure businesses survive and thrive.

Keeping up with the pace of change in the industry is one thing, but when it comes to digital transformation there are other factors marketers must consider to stay ahead of the curve.

The chatbot craze began in 2016 with Facebook’s announcement of a developer-friendly platform to build chatbots on Facebook messenger.