Posted on by DANIEL GARCIA

Omnichannel experiences are critical during the holidays

Most Americans plan to purchase their gifts in-store this holiday season, according to a report sent to BI Intelligence from marketing firm Fluent. Seventy-one percent of shoppers said they’d purchase their gifts in-store, while only 47% said they’d shop on the retailer’s website.

366 Replies to “Omnichannel experiences are critical during the holidays”

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