Most organizations are currently obsessed with the idea of automated piloting for self-flying planes. While that phenomenon is on the horizon, there are more immediate ways for us to use machine learning to enhance customer experience.
NLP is a powerful solution that can take the movie review system to the next level. The information obtained by these tools can be used by site owners to create extended movie reviews with a focus on specific aspects, to classify movies on the basis of both genres and their similarity. This can be also used to make targeted advertising work properly.