Sales technology is poised to become a key element of Voice of the Customer (VoC) programs.

Anytime appears to be “an all-in-one feature rich service that could even rival social networks,” with a focus on messaging, voice and video calls, and photo sharing, with users able to apply filters to pictures and videos, @mention other users, use sticker and Gifs, and play games.

She says there’s a “Valley of Death” between academia and commerce because each of them are after different things.