Enterprises are constantly evaluating ways to improve the speed and quality of their customer support services. These have traditionally been delivered over the phone, through a conversation with a human agent, but customer support has been changing in recent years as businesses have begun adopting AI-based alternatives.

Have you ever wondered why someone would take the time to select a product, put it into a cart and then simply not complete the transaction? The bad news is you are missing out on valuable ecommerce revenue if you aren’t paying attention to your abandonment rates.