An integrated or omnichannel marketing approach helps you keep your customers’ attention wherever they are. At the online and offline worlds intersect more and more, it’s important for businesses to reach out to customers using a variety of channels and platforms.

A new report by Juniper Research predicts that digital ad fraud will cost advertisers $19bn in 2018 – that’s equivalent to $51m per day. This figure, which represents advertising on online and mobile devices, is also predicted to rise to $44bn by 2022.

Technological innovations continue to impact digital marketing, and one of the most intriguing tools to enter the landscape in the past few years is virtual reality (VR).