Creating a positive and easy customer service experience promotes a happier, more loyal customer — and using digital marketing tips and tools can help.

Being data-driven means letting data be the center of a team and company’s decision-making process. Data then plays an essential part of your company. Decision makers reply mostly and sometimes solely on data. Some decisions can be made without human being involved.

With so much of your audience now seeing your content on mobile devices, you can engage customers better with these tips for improving their mobile experience.